Wednesday, January 4, 2012


Infomercials. I generally hate them. They don't add anything positive to my life, and what they're usually peddling isn't something I would want, much less need.

So last night in between my usual Turkish shows "Yabancı Damat" and "Günaydın" on Kanal D there was about a ten minute gap that they sometimes use to show music videos or other random things. Last night it happened to be an infomercial. I've seen the infomercial before, or at least when it starts, but I usually switch away before I even know what the product is that they're selling. Out of laziness, I kept the infomercial running, figuring it would only be ten minutes before the news came on. The product they were selling was four jars of honey, and included a free sample of pollen.

I learned a couple words I had no use for before, but now I can't forget them. Why? These infomercials tend to repeat and repeat and repeat the product and testimonials. I counted ten times that the words "kavanoz" and "balı" ("jar" and "honey") were used within a ten minute period, each time clearly showing and using the product. I didn't know these words before. I do now. They were drilled into my head. Had I not already known what the testimonials were saying, I would have also learned those too (there were many, many "çok güzel"s and "süper"s).

After watching the news last night, before going to bed I thought about blogging about the infomercial right then, but decided I wanted to test how ingrained these new words were. Well, they're as fresh as when they were drilled into my brain last night.

So now I've got a new tool in my arsenal of learning materials. The next time I see an infomercial come on, I won't switch away. I'll probably learn a thing or two.

1 comment:

  1. Hahahaha now you've got a positive value of infomercials :P